Stewart-Haas Racing and Chase Briscoe has announced that Mahindra Tractors is renewing and expanding its partnership with the team in a multi-year deal. Mahindra Tractors, a brand of Mahindra Ag North America, will continue as the team’s primary sponsor and will increase its presence on Chase Briscoe’s #14 Ford Mustang in the NASCAR Cup Series.
The iconic red-and-black #14 Mahindra Tractors Ford Mustang made its debut in the 2022 Cup Series at the Clash at the Coliseum exhibition race in Los Angeles. The company won its first race in its fifth start as a primary sponsor when Chase Briscoe crossed the finish line in first place at Phoenix Raceway.
Viren Popli, the President and CEO of Mahindra Ag North America and Mahindra Automotive North America, expressed his happiness in continuing their partnership with Stewart-Haas Racing. He stated, “Our partnership with Stewart-Haas Racing has been instrumental in building awareness for the Mahindra brand in North America. We look forward to continuing our sponsorship into the 2024 season. As owners of Mahindra Tractors, Tony and Chase appreciate the benefits our tractors deliver to the market and speak the same language as our dealers and customers. They are the perfect brand ambassadors for our tractors.”
Mahindra Tractors served as the primary sponsor in 15 races this past season. The Indian-origin brand also featured a special Tony Stewart “you old goat” scheme inspired by Briscoe’s and Stewart’s Mahindra TV commercials at the 2023 GEICO 500 at Talladega Superspeedway. Briscoe finished fourth in the event.
Briscoe, who recently completed his third NASCAR Cup Series season with SHR, expressed his pride in representing the tractor company. He stated, “I’ve had the honor of representing Mahindra Tractors since they first came into NASCAR, and I’m blessed to have this relationship continue. Mahindra is a people-first company, and it starts with their dealer network and goes all the way up to their corporate offices in Houston. It’s a true partnership that extends beyond the racetrack.”
The 2023 NASCAR Cup Series will kick off with the Daytona 500 at the historic Daytona International Speedway on February 18.
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